Visual Identity Refresh for a Thai Fast Fashion Brand
Approach: Returning to the brand's origins to move forward.
Scope: Refining the visual identity to accommodate the brand's high-frequency seasonal releases. The refresh included the redesign of the Bangkok flagship store, translating the new brand tone into a raw, industrial-meets-clean aesthetic.
Return to the origin of the brand: denim
Creating focus on the origin and spirit of the brand: denim. Each flagship store is designated a “denim lab” where visitors can learn about the making of the brand’s iconic denim items and customise their own. The addition of the tagline “1980 Onwards” written across the main logo captures the spirit of the brand’s denim collection.
Regular merchandise collateral updates
Printed Marketing Design and Templates
As part of the updated visual identity, we provided templates for posters, for applications such as store facade, window graphic and outdoor banners. Guidelines were also provided for cropping and applications of different types of imagery to best highlight the products.
