Luxury Hotel Branding, Bangkok

Brand concept rooted in the hotel's strategic Bangkok location, positioning it as the ideal connection point between the city's attractions and experiences.

 
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In-Room Experiences

The hotel compendium is a small folder containing booklets for each information category. This format makes it easier for guests to find the information they need. It is also easy and economical for the hotel team to update in the future

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Luggage tags that includes fun information on what to do and see near the hotel area for guests who are waiting for their departure or check in.

Luggage tags that includes fun information on what to do and see near the hotel area for guests who are waiting for their departure or check in.

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Menu templates for hotel-run restaurant. the design is minimal, and meant to be easily updated by the in-house team.

Menu templates for hotel-run restaurant. the design is minimal, and meant to be easily updated by the in-house team.

 

Sales Kit Design

A sales kit was developed as part of the hotel's pre-launch effort, with layouts designed for easy updates and reproduction by the internal team. Carefully selected photographs and renderings serve as the focal visual elements.

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Website Design

Website design scope included conceptualising the overall look and feel, curating imagery, and collaborating with the hotel's internal team and digital agency on site mapping, content development, and image selection.

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CPSCHAPS Brand Refresh